Paytm All Set To Take On Amazon Prime & Flipkart With Its New Strategy It wasn’t very long back that India had Flipkart introduce it’s membership programme called ‘Flipkart Plus’ to compete against Amazon prime. Well, well, well. We have a new market player to give both of the above a tough competition. Paytm is in the business. Paytm, a leading mobile wallet application in India, has rolled out its premium subscription plan called ‘Paytm first’ “ We are super excited to launch “Paytm First”, a premium subscription-based rewards & loyalty program for our users. With this, we are offering exclusive benefits, over and above our regular offers, ” the company says in the press statement. How much is it going to cost you? It costs you ₹750 for one year (cheaper than Amazon prime) and they have a cashback scheme in place as well . For the first 1500 subscribers, a cashback of ₹100 is planned. So that makes it ₹650 for a limited time period. ...