Paytm vs Flipkart and Amazon prime

Paytm All Set To Take On Amazon Prime & Flipkart With Its New Strategy

It wasn’t very long back that India had Flipkart introduce it’s membership programme called ‘Flipkart Plus’ to compete against Amazon prime.

Well, well, well. We have a new market player to give both of the above a tough competition. Paytm is in the business.

Paytm, a leading mobile wallet application in India, has rolled out its premium subscription plan called ‘Paytm first’
“We are super excited to launch “Paytm First”, a premium subscription-based rewards & loyalty program for our users. With this, we are offering exclusive benefits, over and above our regular offers,” the company says in the press statement.

How much is it going to cost you?

It costs you ₹750 for one year (cheaper than Amazon prime) and they have a cashback scheme in place as well. For the first 1500 subscribers, a cashback of ₹100 is planned. So that makes it ₹650 for a limited time period. However, it is currently available only for Android users. Don’t worry iOS users, the membership offer will be rolled out for you, within a few days!

What do you get in return?

Honestly, a lot. Firstly, a ₹100 cashback on movie ticket bookings, once per month via the Paytm app. Along with that, this offers annual subscriptions to Gaana, Sony Liv and Eros Now. To add on, there is a Zomato Gold membership in place as well. There would be Uber benefits up to ₹6000 and Ubereats benefits up to ₹2400 as well.

Moreover, as any subscription would go, Paytm first allows customers to get access to special Paytm Mall offers, unlimited and free shipping and 24*7 customer service availability. Customer retention, increasing customer base and challenging competitive markets seem to be a few reasons behind this new initiative and game plan by Paytm.

It will, however, take a few months before understanding how impactful the mighty plan has been!

Today's Reality

Also Read :

Indian Ads #10YearChallenge

Comments

Top 5 Ads Featuring MS Dhoni

Top 5 Ads Featuring MS Dhoni- The Captain In Advertising World Are you a die-hard cricket fan? Well, even if you’re not, it will not make a difference here. Because who doesn’t know Mahendra Singh Dhoni? He was our captain cool who needs no introduction. Even if you have no knowledge about the world of cricket, I am sure you know Dhoni is no less than a celebrity in India and the world . From Reebok to Bharat Matrimony, he has advertised many of the renowned brands. The Brand Value says just enough ! Apart from being the captain of the Indian Cricket Team, Dhoni has a brand value of $26.9 millon and is ranked 12th in terms of celebrity brand value , according to a Duff & Phelps Celebrity Brand Valuation Report 2018. Even Forbes India , in its 2018 Celebrity 100 list ranked MS Dhoni at the 5th position with his earnings being ₹101.77crores. The Long list of Brand endorsements… Dhoni has been promoti...

Sad Reality

" The Art Of Knowing Is Knowing What To Ignore " Save Trees 😱 Weekend..! 😍 Realise what's your true worth. You've the potential to change the world... Don't Be Too Smart... Social Media The Life cycle 1968 vs 2018 What is Life Society Nowadays... Follow us on Instagram Facebook YouTube

A Customer And A Client

What Is The Difference Between A Customer And A Client? A person who buys goods and services from a store or business is considered as a customer. However, a client is a person who receives services from professionals. There is a slight difference between a customer and a client however the end result is the same, both customers and clients provide profit to the organization. In business, both the terms are applied on the basis of the relationships being built. People who come to buy products or services that the organization provides are regarded to be as customers. While clients’ need advice and solutions according to their needs. There are some ways through which we can clearly differentiate between the two, such as: 1. Relationship built Various businesses such as retail stores, supermarkets, banks and service stations regard their patrons as customers. Customers are repeat patrons or one-time customers. Customers need a fixed form of goods and services ...

Today's Reality

Search This Blog