5 Most Successful Rebranding Ad Campaigns Of Popular Brands. Rebranding refers to a marketing strategy that is employed when there is a change in company’s legal name, logo, design, or its combination for creating a new image about the brand in the minds of consumers. Most of the time, such marketing campaigns are done with the aim of removing negative associations from the previous branding. Below are some of the best rebranding campaigns that completely changed the fate of popular brands: 1. Hutch-Vodafone Vodafone decided to buy Hutch’s Indian stakes in the year 2007. In order to make people know about this Hutch Is Now Vodafone campaign was seen everywhere. Vodafone made sure every packaging and stores from the company had red colour and to have the maximum reach of Indian audience ads of Hutch is Now Vodafone were shown during every commercial break on Star Plus for 24 hours. 2. Apple Popular tech company Apple decided to go simply by changing their ...
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